Proven Experience The Radio Works, a Direct Response Radio Advertising Agency, was founded in 2002. Radio Works president, Ed Personius, spent 13 years with The Crawford Broadcasting Company as Account Executive, Sales Manager, and Radio Station Manager for KBRT, in Los Angeles. Throughout his tenure with Crawford Broadcasting, he continued his professional education and training in writing, concept, production, tracking and evaluation of Direct Response campaigns, producing profitable campaigns for scores of clients.  That experience and track record is yours, with The Radio Works.